MNA Healthcare · Business Development Team

BD Team Cold Outreach System

Reference dashboard for the MNA Healthcare Business Development team's facility/vendor-facing cold outreach workflow and email templates.

Active System Live reference for BD team operations and templates

How Our BD Team Works

The BD team follows a structured 6-role workflow to deliver effective facility/vendor outreach campaigns, ensuring compliance and quality at every step.

1. The Boss (BD Strategist)

Figures out what kind of help each hospital needs and makes the battle plan.

2. The Detective (Market Intel)

Finds out which hospitals need help and what rules we need to follow.

3. The Writer (Copywriter)

Writes friendly, honest messages to hospitals following all the rules.

4. The Caller (Call Ops)

Makes phone calls to hospitals and knows exactly what to say if they have questions.

5. The Organizer (RevOps)

Makes sure everything happens in the right order and at the right time.

6. The Editor (Final Check)

Makes sure everything is perfect before we send it out - like a teacher checking homework.

Team Workflow System

Visual representation of the 6-role BD team process from strategy to final approval.

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Email Templates

Ready-to-use email templates for different outreach scenarios. Replace all bracketed placeholders before sending.

Cold Introduction & Staffing Support

First Contact
Subject: Quick introduction & staffing support Hello Ms. Mineweaser, I hope you're doing well. I wanted to reach out briefly to introduce myself and share my contact information. My name is Jose with **MNA Healthcare**. We support SNF and long-term care communities like **The Rouse Home** with dependable travel **RNs, LPNs, and CNAs**, helping maintain coverage during call-offs, PTO, census changes, or hard-to-fill shifts. Facilities work with MNA because we provide: • Reliable, pre-vetted clinicians • Transparent, competitive rates • Flexible contract lengths • Responsive, hands-on support Rather than assuming a need, my goal is simply to understand how your team approaches supplemental staffing today and to be a resource if things ever get tight. If helpful, I'm happy to share a brief overview to keep on file, or we can connect for a short call at your convenience. Thank you for your time. Warm regards, **Jose Suarez** Business Development Specialist **Office:** 954-488-3801 | **Fax:** 954-944-2484 **Email:** jsuarez@mnahealthcare.com **Website:** www.mnahealthcare.com [MNA HEALTHCARE LOGO] *"We Care For You, So You Can Care For Others."* *Click to learn more about our unique **REFERRAL PROGRAM**!* https://outlook.office.com/mail/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AI1SKnbAipUmarTTFlgfr5wAAZJZLWgAA?nativeVersion=1.20... 1/2

Follow-up - Spoke - Passing info to DM

Follow Up
Subject: MNA Healthcare staffing information for St. John's Hello Laquita, Thank you for taking my call today. I appreciate you offering to share our information with the appropriate decision-makers. Attached is a brief MNA Healthcare one-pager for St. John's. We support facilities with travel nurses and clinical staff for last-minute gaps, call-offs, census changes, and hard-to-fill shifts. Our rates are built to stay competitive and are often below typical market averages, which is one reason facilities keep MNA as a backup staffing option. If leadership would like a formal rate sheet or standard agreement for review, I'd be happy to send that over. **Signature:** Warm regards, **Jose Suarez** Business Development Specialist Office: 954-488-3801 | Fax: 954-944-2484 Email: jsuarez@mnahealthcare.com Website: www.mnahealthcare.com [MNA HEALTHCARE LOGO] *We care for you, so you can care for others.* Follow us: [Instagram Icon] [Facebook Icon] [LinkedIn Icon] Book a quick call to discuss your staffing https://outlook.office.com/mail/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AI1SKnbAipUmarTTFlgfr5wAAx37G9QAA?nativeVersion=1.20... 1/1

Intro Email - Spoke - Fully Staffed

Follow Up
Subject: Following up on our call - MNA Healthcare Hello Melinda, Thank you again for speaking with me about **Parallel Home Care Services**. I understand your organization does not currently use agency staffing. Per our conversation, I wanted to briefly introduce **MNA Healthcare**, so you have my information in case needs change or if there is a corporate contact who reviews staffing vendor relationships. Quick highlights: * We provide **RN, LPN, CNA,** and **Allied professional** support for open shifts, leave coverage, census changes, and hard-to-fill schedules. * We are in the final stages of completing our **TJC certification**. * We can be available as a backup staffing resource when additional coverage is needed. * If vendor relationships are managed by a centralized or corporate team, I would appreciate being connected with the right contact. No pressure. I just wanted to make the introduction and leave my contact information for any future staffing needs. I'll circle back later in the year. Warm regards, **Jose Suarez** Business Development Specialist **Office:** 954-488-3801 | **Fax:** 954-944-2484 **Email:** jsuarez@mnahealthcare.com **Website:** www.mnahealthcare.com **[MNA HEALTHCARE LOGO]** *"We Care For You, So You Can Care For Others."* **Click to learn more about our unique REFERRAL PROGRAM!** Follow us: [Instagram Icon] [Facebook Icon] [LinkedIn Icon] [Link: Book a quick call to discuss your staffing] https://outlook.office.com/mail/id/AAkALgAAAAAAHYQDEapmEc2byACqAC%2FEWg0AI1SKnbAipUmarTTFlgfr5wAAuFzLkgAA?nativeVersion=1.202... 1/1